Dimple Shah, a prominent figure in wealth management who previously served as executive vice president of strategy and client experience at Osaic, has joined Humanity Labs as managing director for wealth, the AI managed service provider announced Wednesday. The move underscores the accelerating push by fintech firms to embed artificial intelligence into the daily operations of registered investment advisors and broker-dealers.
Shah's departure from Osaic earlier this year drew significant attention within the industry. In May, a senior executive who spoke on condition of anonymity described her as an extraordinary leader and noted that her exit was a notable loss for the firm. Another industry insider expressed surprise at the move. Shah had joined Osaic in 2022 after a career that included executive roles at LPL Financial, Oliver Wyman, Hewlett-Packard, and PayPal.
At Humanity Labs, Shah will oversee the company's engagement with wealth management firms, helping them integrate its AI Workforce platform. The company, which emerged from stealth in October, is backed by Vestigo Ventures, a fintech venture capital firm co-founded by former LPL Financial CEO Mark Casady. Humanity Labs describes its offering as a managed service that operates within existing systems to automate complex tasks such as client onboarding, account opening, compliance review, client reporting, meeting preparation, billing, alternative investment operations, and merger-and-acquisition support.
Shah's focus will be on expanding partner relationships and identifying high-impact opportunities for AI deployment across operations, client service, and growth. In a statement, she noted that advisors and client-facing teams want to spend more time on personal relationships and strategy but are often bogged down by manual processes and fragmented systems.
The hiring comes as AI adoption among independent RIAs accelerates. A Schwab Advisor Services study released in January, based on data from late 2025, found that 63% of firms are using AI in some capacity, more than double the rate from 2023. However, the Orion Advisor Wealthtech Survey from February indicates that while roughly three-quarters of advisory firms have adopted AI, only 6% are using agentic workflows and just 5% have implemented cross-system AI integration, suggesting significant room for growth.
Humanity Labs aims to capitalize on this gap by offering embedded AI models that support end-to-end workflows, moving beyond standalone tools. The company works with RIAs, independent broker-dealers, and large wealth management enterprises. Shah's appointment signals a strategic push to deepen ties with advisory firms seeking to improve operational efficiency.
For context, the broader wealth management industry is increasingly focused on operational discipline as a driver of growth. A recent AssetMark study found that top-performing advisory firms prioritize operational efficiency over market gains. Meanwhile, firms like LPL Financial and Osaic continue to attract large teams, as seen in recent moves such as Genesis Wealth hiring a JPMorgan veteran with $725 million in assets.
Shah's move to Humanity Labs reflects a broader trend of senior wealth management executives transitioning to fintech roles as AI reshapes the advisory landscape. The company's focus on behavior change rather than just software aligns with the industry's need to adapt to new technologies while maintaining client trust.
