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Latest› Fintech› Story
Fintech · May 1, 2026

Inside the platform race: what advisors actually want from custodians

Schwab, Fidelity, Pershing and the new wave of bespoke custodians are competing on a narrower axis than they think.

Inside the platform race: what advisors actually want from custodians Photo · Priya Subramanian for InvestLin
The brief — what to know
Driving the news The announcement landed Tuesday morning and is expected to be filed with regulators within ten days.
Why it matters It tells you where the SEC is going to be looking next quarter — and where exam letters will land.
Between the lines Read this as a regulatory signal more than a market one.
What's next The board is expected to ratify the new comp grid at the next meeting.

It is the second strategic acquisition the buyer has closed this quarter and its largest by AUM. Both sides described the transaction as transformational, but neither would discuss financial terms on the record. Regulatory filings are not expected to slow the timeline; the deal is expected to close in the third quarter. Clients have been notified by letter and an email follow-up; the firm expects minimal attrition. The deal is the latest in a wave of consolidation that has reshaped the channel over the past three years.

Compliance staff inside the acquirer have been preparing for the integration since early March. The transaction values the firm at roughly twelve times trailing EBITDA, according to people familiar with the matter. Compensation for the senior partners is rumored to be tied to a five-year retention schedule. It is the kind of deal that says less about price than about positioning for the next cycle.

Why it matters
It tells you where the SEC is going to be looking next quarter — and where exam letters will land.

The detail

Regulatory filings are not expected to slow the timeline; the deal is expected to close in the third quarter. Custodial rivals were watching closely, hoping to scoop up assets in any post-merger turbulence. Industry observers expect a small wave of follow-on deals from competitors. Clients have been notified by letter and an email follow-up; the firm expects minimal attrition. The transaction values the firm at roughly twelve times trailing EBITDA, according to people familiar with the matter.

“Advisors don’t switch platforms because of pricing. They switch because of one bad experience that took eight phone calls to resolve.” Custody consultant

Both sides described the transaction as transformational, but neither would discuss financial terms on the record. Industry observers expect a small wave of follow-on deals from competitors. The transition team has been on site since Tuesday, walking through technology integration with the home-office staff. The transaction values the firm at roughly twelve times trailing EBITDA, according to people familiar with the matter.

By the numbers
$1.4B
in client assets moved
14
advisors in the lift
11
days from offer to landing
5y
retention package

What it means for advisors

Compliance staff inside the acquirer have been preparing for the integration since early March. The transition team has been on site since Tuesday, walking through technology integration with the home-office staff. Both sides described the transaction as transformational, but neither would discuss financial terms on the record. The transaction values the firm at roughly twelve times trailing EBITDA, according to people familiar with the matter.

  • The combined entity is expected to manage just over four billion dollars when the transaction closes. The deal is the latest in a wave of consolidation that has reshaped the channel over the past three years.
  • The transaction values the firm at roughly twelve times trailing EBITDA, according to people familiar with the matter. Custodial rivals were watching closely, hoping to scoop up assets in any post-merger turbulence.
  • Insiders say the firm has been quietly building out its alternatives platform since last summer. Both sides described the transaction as transformational, but neither would discuss financial terms on the record.

The transaction values the firm at roughly twelve times trailing EBITDA, according to people familiar with the matter. Compliance staff inside the acquirer have been preparing for the integration since early March. It is the kind of deal that says less about price than about positioning for the next cycle. Both sides described the transaction as transformational, but neither would discuss financial terms on the record.

What's next
The board is expected to ratify the new comp grid at the next meeting.
PS
About the author

Priya Subramanian

Fintech & Platforms Reporter · San Francisco

Tracks the platforms, custodians and software that run the modern advisory firm.

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