When Team USA swimmers dive into the pool at the Pan Pacific Swimming Championships in Irvine, Calif., next week, their competition suits will carry a new logo: OneAmerica Financial. The Indianapolis-based mutual insurer's sponsorship, announced in November 2022, runs through 2028, covering both the Paris and Los Angeles Olympics. The Pan Pacific meet, scheduled for Aug. 12-15, marks the first time the company's branding appears on Team USA uniforms.
Kelley Gay, OneAmerica's chief marketing officer, said the long runway of the deal—spanning two Olympic cycles—was a key attraction. "It allows us to run that through two [Olympic] cycles, which is wonderful," she told InvestmentNews. The sponsorship includes TV ads on NBC and Peacock tied to the company's "One less thing to worry about" campaign, which will air through the Pan Pacific Championships. Beyond marketing, OneAmerica is supporting USA Swimming's learn-to-swim programs across the country.
The partnership extends beyond elite competition. Gay, who also sits on the board of the USA Swimming Foundation, cited CDC data showing an average of 11 drowning deaths per day in the U.S., with drowning as the second-leading cause of unintentional injury death for children aged 5 to 14. Through the foundation, OneAmerica supports learn-to-swim initiatives at historically Black colleges and universities (HBCUs), aiming to improve water-safety equity.
In its home city of Indianapolis, OneAmerica set a goal in 2024 to reach more than 50,000 children and adults with learn-to-swim programs. That year, Lucas Oil Stadium—home of the NFL's Colts—hosted the U.S. Olympic swimming trials, transforming the football venue into a temporary aquatic center with three pools. The stadium will again host the trials in 2028. "That was an incredible experience," Gay said.
Ahead of the Pan Pacific meet, OneAmerica and USA Swimming hosted a free community pool day at the Irvine Aquatic Center for children under 18. "There were hundreds of kids enjoying in a safe way, their experience, and getting comfortable in the water," Gay said.
The sponsorship also opens a channel for financial education. USA Swimming's membership exceeds 380,000, and Gay noted that many families have not historically discussed finances. "It is about creating a forum for them to participate in some of the learn-to-swim programs that we have," she said, adding that athletes' stories of perseverance can inspire OneAmerica's associates and distribution partners.
OneAmerica's CEO Scott Davison is a former competitive swimmer, which Gay said gave the company an appreciation for the sport's values. Gay herself won the 1995 NCAA Women's Basketball Championship with the University of Connecticut, going 35-0 that season. She said she loves being back in the world of elite athletics, noting how athletes' dedication often translates into successful second careers.
Other financial firms have also linked with sports: LPL Financial partners with the PGA of America, and Hightower is the wealth management partner of US Squash as that sport debuts at the 2028 Olympics. For OneAmerica, the USA Swimming deal blends Olympic visibility with community impact. "This sponsorship allows us to help create access to financial education, understanding and action, as well as the certainty that can come from having more confidence in the water," Gay said.
