Rockefeller Capital Management, the 140-year-old New York-based firm serving ultra-high-net-worth clients, has announced a partnership with Anthropic to develop a custom artificial intelligence platform for wealth management. The collaboration aims to embed Anthropic's Claude AI directly into Rockefeller's existing workflows, with an initial focus on client meeting intelligence, operational processes, and internal support functions.
As of late April, Rockefeller oversaw $212 billion in client assets across its three divisions: Rockefeller Global Family Office, Rockefeller Global Investment Management, and Rockefeller Global Investment Banking. The firm operates from 33 markets across the United States, catering to wealthy individuals and families.
Gregory Fleming, president and CEO of Rockefeller Capital Management, emphasized that the partnership is designed to enhance advisor capabilities without replacing human judgment. “Rockefeller was built on the idea that trust and judgment sit at the center of the client relationship,” Fleming said. “This collaboration with Anthropic allows us to embed advanced AI into our workflows in a way that enhances our advisors' insight and supports how they operate in serving clients, while preserving the human relationships that define our firm.”
Peter Nolan, Anthropic's head of asset and wealth management, described wealth management as “fundamentally a judgment-driven business, where context, trust, and long-term relationships matter as much as information.” Nolan added that the work with Rockefeller is “focused on building AI systems that are purpose-built for that environment – tools that support advisors in understanding complexity, synthesizing information, and delivering a more thoughtful, personalized experience at scale.”
The announcement comes shortly after Anthropic filed a confidential S-1 with the Securities and Exchange Commission, signaling its intention to go public. The company's most recent Series H fundraising round valued it at approximately $965 billion, just shy of the trillion-dollar mark that many tech firms have targeted. For advisors tracking private-market opportunities, the potential IPO is a significant event; a recent article on SpaceX, OpenAI, Anthropic IPOs Loom: Advisors Weigh Entry Timing and Valuation Risks explores the implications for client portfolios.
This deal is the latest in a series of moves by Anthropic to establish Claude as the preferred AI layer in wealth management. Last month, alternatives data platform CAIS integrated Claude into advisor workflows for alternatives intelligence, using a Model Context Protocol server to allow advisors to query fund data, evaluate manager performance, and surface portfolio insights in real time without switching systems.
The partnership also reflects a broader trend of wealth management firms adopting AI to improve efficiency and client service. As ultra-high-net-worth clients increasingly seek personalized advice, tools like Claude can help advisors synthesize complex information quickly. A recent study highlighted in Half of Ultra-HNW Investors Bypass Referrals to Find Advisors, Ficomm Study Finds underscores the importance of delivering tailored insights to this demanding client base.
Rockefeller and Anthropic plan to expand the scope of their collaboration over time, moving beyond the initial use cases to further integrate AI into the advisor-client relationship. The firms have not disclosed the financial terms of the agreement.
