Vestmark Advisory Solutions (VAS), the SEC-registered investment adviser subsidiary of Wakefield, Massachusetts-based Vestmark, has surpassed $50 billion in assets under management, the company announced. The milestone represents a fivefold increase over the past 18 months, reflecting robust demand from wealth management firms for outsourced, tax-efficient portfolio management at scale.
Through VAS, Vestmark offers services including tax management, tax transitions, and direct indexing, a strategy that constructs portfolios of individual securities to track an index while enabling tax-loss harvesting. The firm also provides access to a model marketplace featuring over 200 managers, including BlackRock, VanEck, and T. Rowe Price. Its VAST solution delivers active tax overlay and optimization across indices, separately managed accounts, ETFs, fixed income, and other securities within a unified managed account (UMA) structure.
“Surpassing $50 billion in assets under management through VAS reflects both the strength of our platform and the trust our clients continue to place in Vestmark,” said Karl Roessner, CEO of Vestmark.
The RIA milestone coincides with Vestmark’s accelerated push into artificial intelligence. In May, the company launched Vestmark Pulse, which it describes as the first AI solution designed to continuously monitor client portfolios, surface suggested actions, and drive execution within the platform advisors already use. The month prior, the firm appointed Freedom Dumlao as chief AI officer, expanding his existing role as CTO. His remit includes unifying compliance oversight, optimization, and automation into a single operating model.
“The question is not whether AI belongs in wealth management,” Dumlao said. “The question is where it can be used responsibly to help firms make better decisions. The real value comes when AI is connected to trusted data, established workflows and the controls firms already rely on.”
Vestmark also marked its 25th anniversary, noting that its core portfolio management platform now supports six of the ten largest managed account program providers. The company says its platform encompasses more than $2 trillion in assets, over 5 million accounts, and more than 72,000 financial advisors.
“Over the past 25 years, Vestmark has nurtured a culture of innovation that has led to groundbreaking solutions,” Roessner said. “As we look ahead, we remain focused on listening to our clients, investing in our technology and teams, and supporting wealth managers in their mission to operate more efficiently and serve the individuals and institutions who rely on them for sound financial guidance.”
The growth in VAS assets mirrors broader industry trends, as IRA assets hit $18 trillion and direct indexing continues to gain traction among advisors seeking tax-efficient strategies. Vestmark’s expansion into AI positions it to compete with other fintech firms leveraging technology to streamline portfolio management and compliance.
