WealthReach, a New York-based provider of artificial intelligence-powered growth tools for registered investment advisors and wealth management firms, has closed a $1 million seed financing round and established a six-member strategic advisory board. The company, which launched in 2025, targets advisors seeking to improve their digital presence and client acquisition through automated content and referral generation.
The seed round was led by Cecure Corporation, a privately held financial services holding company co-founded by Robert S. Schwartz. Additional participation came from undisclosed strategic investors. WealthReach plans to deploy the capital toward expanding its engineering and support teams, as well as strengthening the underlying infrastructure of its platform.
“Advisors have been underserved for too long by outdated tools that can't keep pace with how prospects search or how firms show up online,” said Michael Barrasso, co-founder and CEO of WealthReach. “This funding lets us invest in our team and products to deliver the smarter, tech-enabled organic growth platform that wealth managers need to thrive in an age in which AI and Google search are where prospects turn for financial advice.”
Alongside the funding, WealthReach has constituted a six-member advisory board drawn from across wealthtech and financial services. The board will meet bimonthly to review company progress and provide input on product development and strategic direction. “We didn't build this board to check a box; every seat was filled with intention, with people who are the best at the specific things they do,” said David DeCelle, co-founder and chief partnerships officer.
The company has been active in product development. In March, it launched Attract, an AI agent designed to help advisors improve visibility on Google and AI-powered search platforms such as ChatGPT, Perplexity, and Gemini. The tool continuously monitors a firm's website and local search behavior, generating and refreshing content and landing pages optimized for both traditional search and answer engine optimization.
In April, WealthReach introduced Multiply, a referral growth engine built around the Feedback Marketing methodology developed by referral specialist Dan Allison. The methodology was acquired as part of WealthReach's purchase of Model FA intellectual property. Multiply automates what previously required hands-on coaching, embedding compliance-aware referral generation into advisors' daily workflows.
The platform has attracted adoption among some of the largest firms in the wealth management space, according to the company. The new advisory board is expected to provide expertise in growth strategy, marketing, communications, and operations. For advisors focused on practice durability, the ability to generate organic growth through digital channels is increasingly critical, as noted in a recent InvestLin analysis of why advisory firms must prioritize durability over scale.
WealthReach's focus on AI-driven growth tools comes as advisors face pressure to differentiate in a crowded market. The firm's tools aim to address both search engine visibility and referral generation, two key levers for organic growth. The company's approach mirrors broader trends in wealthtech, where automation and AI are being applied to marketing and client acquisition. For a deeper look at how technology is reshaping advisory teams, see balancing experience and automation to build scalable advisory teams.
