Zocks, the San Francisco-based wealth technology firm known for its AI-powered notetaking and meeting preparation tools, has introduced a new agentic AI capability designed to help financial advisors uncover growth opportunities and service gaps across their entire client book. The feature, called Client Queries, allows advisors to pose plain-language questions and receive actionable results in seconds, according to a company announcement on Tuesday.
CEO Mark Gilbert said the tool can accomplish in minutes what would otherwise require hours of manual research. “Every advisor-client relationship and conversation contain signals that point to the next opportunity, whether that's a life change, a servicing need, or a held-away asset,” Gilbert said in a statement. “With Client Queries, firms can query across personal and financial information to operationalize those signals for every advisor, and deliver on the scale and consistency that manual processes can't.”
Client Queries works by allowing advisors to ask specific questions such as, “Which clients have a 401(k) with a previous employer eligible for consolidation?” or “Which clients with more than $500,000 in held-away assets are due for a review this quarter?” The system returns a matching client list within seconds, along with automated next steps including a pre-drafted personalized email, the option to create a CRM opportunity, or a meeting scheduling prompt. On the servicing side, advisors can ask which clients have had a significant age milestone in the past 90 days and have not been contacted in the past 12 months, or which clients mentioned a major life change but have not updated their estate plan.
The answers draw from a continuously updated client profile built from CRM records, financial plans, tax and portfolio data, and every conversation, meeting, email, and document shared across the advisor-client relationship. A beta group of existing customers—ranging from solo practitioners to larger firms, including RFG Advisory—tested and refined the feature over several months before the public launch, according to a company spokesperson.
The launch follows Zocks’ rollout of a connector built on the Model Context Protocol (MCP), an open standard that allows AI tools such as Claude, ChatGPT, and Microsoft Copilot to search and reason over external data using natural language. Zocks MCP lets advisors use those general-purpose platforms to create personalized client materials, conduct sentiment analysis, and surface planning signals from within a specific client’s history. According to the spokesperson, Client Queries and MCP are designed to be complementary: advisors use Client Queries to work across a full book, while MCP connections are most valuable for diving deep on a specific individual client relationship.
Client Queries arrives roughly five months after Zocks closed a $45 million Series B round in January, co-led by Lightspeed Venture Partners and QED Investors, with participation from Illuminate Financial and existing investors including Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital. The raise brought the company’s total funding to $65 million, following a $13.8 million Series A in March 2025. The company said the Series B capital is being directed in part toward expanding its agentic AI capabilities—technology that, unlike basic task automation, is designed to reason, plan, and act across complex workflows with minimal human intervention.
According to Advisor360’s 2026 Connected Wealth Report, 74% of advisors said generative AI already benefits their practice, but only 3% said they trust AI-generated financial recommendations. Zocks said more than 5,000 financial firms currently use its platform, with enterprise clients that include Carson Group, Osaic, Kestra Financial, Hightower, and Ameritas. The company said its platform already saves advisors more than 10 hours per week on administrative tasks such as meeting notes, intake forms, and client emails.
For advisors looking to further leverage AI in their practice, tools like those from Ex-Advisor Launches AI CRM with $8B RIA as First Client are also emerging. Meanwhile, the broader wealth management industry continues to see innovation, as highlighted by GReminders Launches AI Scorecards for Advisor Meeting Analytics.
