Caprock, a multi-family office RIA based in Boise, Idaho, has named Jennifer A. Ayer to the newly created role of managing director for purpose-driven wealth. The hire underscores the firm's deepening commitment to values-aligned investing as it expands its national footprint.
Ayer joins from AlTi Tiedemann Global, where she co-led impact investing strategy for ultra-high-net-worth clients. Her 25-year career spans impact investing, philanthropy, gender-lens investing, and generational wealth transitions. At AlTi, she oversaw portfolio construction and investment integration while directing the firm's Inclusive Innovation strategy, which channeled capital toward investments supporting broader access, affordability, and diverse fund managers.
Caprock oversees more than $16 billion in assets for 436 families, with a practice spanning private equity, venture capital, real estate, and private credit. The firm became a founding B Corporation in 2007, one of only three financial services companies to earn that designation at the time. Since then, it has deployed over $2 billion across 120 intentional impact funds.
The appointment comes as Caprock accelerates its geographic expansion. Earlier this year, the firm opened its 10th U.S. office in Greenwood Village, Colorado, and a larger East Coast base in Livingston, New Jersey. The new Denver office is anchored by Eric Osmundson, a former professional basketball player serving as director and client advisor, and Bennie Fowler III, a former NFL wide receiver and Super Bowl champion who joined Caprock in 2024 as director of strategic development.
Co-CEO Greg Brown said the hire reflects rising demand from families seeking more than financial returns. "At a time when more families are looking for thoughtful guidance on how their wealth can reflect their values and priorities, Jennifer brings the experience, judgment, and perspective this role requires," Brown said. "She has spent her career helping investors think more intentionally about what their capital can support."
Ayer's background includes extensive work with female investors and a sustained focus on expanding investment access through inclusive strategies. Caprock said that experience will strengthen its work with clients managing wealth transitions, as attention sharpens across the industry on women and wealth and the broader great wealth transfer.
For Ayer, Caprock's two-decade track record in impact investing was the draw. "What attracted me to Caprock was its long-standing commitment to impact investing and the depth of experience it has built serving families who want their capital to reflect their values," she said. "There is real strength in that history, but also a clear openness to continuing to evolve with the industry and lead in new ways."
Caprock's expansion efforts align with broader industry trends. A recent survey by AlTi found that nearly half of family offices have formalized their wealth purpose, highlighting the growing importance of values-aligned investing. Nearly Half of Family Offices Formalize Wealth Purpose, AlTi Survey Finds
As the firm broadens its client base, it continues to attract talent with diverse backgrounds. The addition of Ayer, along with Osmundson and Fowler, signals Caprock's strategy to blend impact investing with a wider reach across ultra-high-net-worth families. Oxford Financial Group Bolsters Cincinnati Office with Two Managing Directors; SageSpring Adds Five Equity Partners
