Mariner, the Overland Park, Kansas-based wealth management firm overseeing more than $647 billion in assets as of March 31, has announced a partnership with Cariloop to provide caregiving support to its advisors and clients. The collaboration grants access to professional care coaches who assist families in managing the logistics of caring for aging parents, spouses, or relatives with complex health needs.
The firm began rolling out Cariloop's Caregiver Support Platform to its over 2,000 associates earlier this year before extending the benefit to eligible clients. In the first two weeks after launch, advisors opened more than 300 caregiving cases for their own families, according to the companies.
"Today's advisors show up for clients in the moments that matter most," said Marty Bicknell, chief executive and president of Mariner, in a statement. "By introducing services like Cariloop, we're giving our advisors another way to deliver real value to the families they serve."
Michael Walsh, chief executive and co-founder of Cariloop, noted that caregiving and household finances are increasingly intertwined. "Every caregiving journey has a direct impact on personal finances," Walsh said. "To support Mariner associates and their clients means families across the country will receive more comprehensive guidance."
The move comes as caregiving duties affect a growing share of clients. According to AARP data, more than 63 million Americans—nearly one in four adults—now serve as caregivers, with almost one in three supporting both a parent and a child simultaneously. Pew Research Center estimates that 10% of all U.S. adults provide care to a parent aged 65 or older, and among those with an aging parent or spouse, roughly a quarter consider themselves caregivers, rising to nearly a third when the family member is 75 or older.
Pew found that 32% of adults regularly helping an aging parent report a negative effect on their financial situation, compared to 18% who see a positive impact. Women are markedly more likely than men to report that caregiving has hurt their emotional well-being—47% versus 30%—a gap advisors may need to address in planning conversations, especially with dual-income households.
The 2026 Retirement Confidence Survey from EBRI and Greenwald Research found that 61% of workers are very or somewhat concerned about having to provide care for a loved one, and 44% of retirees share that concern. Edward Jones, in a study with Morning Consult and Age Wave, reported that two in five U.S. adults identify as family caregivers, with 95% of current caregivers worried about their retirement outlook, yet only 43% have sought professional financial guidance.
A new survey from Western and Southern Financial Group found that caregivers spend an average of $292 monthly on parental care, with seven in 10 making a financial sacrifice in the past year to cover costs. Around 16% of caregivers say they have delayed retirement by an average of five years to support an aging parent, and over 27% are not at all confident in their ability to retire comfortably.
This partnership aligns with broader industry trends. As highlighted in Multigenerational Financial Support Reshapes Advisor Portfolio Strategies, advisors are increasingly incorporating caregiving costs into financial plans. Additionally, Millennials Retain Retirement Plan Access More Than Boomers After Job Changes, EBRI Data Show underscores the importance of retirement planning across generations.
