Yorkville America Equities has relaunched the Truth Social God Bless America ETF (ticker: YALL), marking the first actively managed offering within the Truth Social Funds family. The fund, originally launched on October 10, 2022, is now part of Truth Social Funds, a subsidiary of Truth.fi, which is itself a fintech arm of Trump Media & Technology Group Corp. (ticker: DJT).
The God Bless America ETF invests in U.S. large-cap companies that, according to Truth Social Funds, “aim to avoid politically-left activism and social agendas.” The fund is one of six in the Truth Social suite, which also includes the American Red State Reits ETF, American Energy Security ETF, American Security & Defense ETF, American Next Frontiers ETF, and American Icons ETF.
Yorkville America Equities serves as the sponsor and investment advisor for Truth Social Funds. In a statement, the firm emphasized that while the fund has been rebranded, its core investment philosophy remains unchanged. The fund continues to be managed by its founder, Adam Curran of Curran Financial Partners.
“I’m incredibly proud to see the God Bless America ETF enter its next chapter with Yorkville America and the Truth Social Funds family,” Curran said. “This fund was built on a belief in American strength, values, and opportunity – and it’s exciting to align with partners who share and are expanding that vision.”
Since its inception, the God Bless America ETF has posted a three-year annualized return of 25.2%, compared with 21.4% for the S&P 500 over the same period. The fund’s performance underscores its appeal to investors seeking an alternative to traditional index funds.
The relaunch also reflects a broader trend in the asset management industry: the growing demand for actively managed ETFs. According to data from Goldman Sachs released earlier this year, active ETF inflows as a share of all exchange-traded funds have doubled since 2022, with global assets surpassing $1.8 trillion. In the U.S., active ETF assets ballooned to $1.17 trillion in the second quarter of 2025, up from just $71 billion in 2018, according to Cerulli Associates.
Morningstar analysis indicates that nearly 1,000 active ETFs were launched in 2025, compared to 584 in 2024. Of all new ETFs introduced last year, 953 were active strategies, accounting for 84% of the total. That number is a dramatic increase from the 308 active ETF strategies launched in 2021.
For financial advisors, the rise of active ETFs presents both opportunities and challenges. As trust and execution remain paramount for ultra-high-net-worth clients, advisors must carefully evaluate fund managers’ track records and philosophies. The God Bless America ETF’s performance may attract interest from clients seeking alignment with specific political or social values, but advisors should weigh this against the fund’s active management fees and concentration risks.
Meanwhile, the broader ETF landscape continues to evolve. Wealth management firms are adopting technology at a measured pace, balancing security and integration with the need for speed. As active ETFs gain traction, advisors will need to stay informed about new offerings and their implications for portfolio construction.
