Advisory Services Network (ASN), an Atlanta-based RIA platform, has appointed Stephen Peters as senior business development officer, the firm announced Monday. Peters, who spent 19 years at Fidelity Investments, will spearhead ASN's efforts to attract advisory teams transitioning from wirehouses, broker-dealers, banks, and other advisory firms.
Peters, based in Cranston, Rhode Island, most recently served as director of platform sales in Fidelity's clearing and custody division. In that role, he collaborated with ASN's leadership on succession planning and practice launches. His earlier roles at Fidelity included business development consultant and investment relationship manager.
“The RIA space is the fastest growing segment in the financial services industry,” Peters said in a statement. “Having worked closely with Trey Prescott, Tom Prescott, and the entire ASN team from the custodial side, it was clear to me that ASN represents the gold standard for advisor independence.”
Peters holds the Certified Investment Management Analyst (CIMA) designation, a Master of Science in Investment Management from Boston University, and an MBA from Bryant University Graduate School of Business. At ASN, he will leverage his expertise in custodial technology, transition logistics, and practice management to expand the firm's advisor network.
The hire comes as ASN reports significant growth in the second half of 2026. Since its 15th anniversary last year, the firm has recruited 19 advisory groups across the Midwest and Sun Belt, pushing its total advisor count above 250 and assets under management beyond $11 billion.
Trey Prescott, ASN's head of business development, described the appointment as a strategic long-term move. “There's a lot of choices advisors have in where to go to launch their RIA journey but in my opinion, none of them offer the combination of freedom, transparency and support backed by forty plus years of institutional-grade knowledge like ASN does,” he said. “Adding Stephen to the ASN team at this time is a strategic long-term play and a key part of our blueprint for growth for the next decade to come.”
Prescott also highlighted the broader industry shift away from traditional wirehouse models. “We've seen an increased demand in recent years from advisors seeking an alternative that can liberate them from the chains of the traditional wirehouse model and the interest is spreading like wildfire,” he said. “I believe this is not a passing trend in wealth management, it's the desired playbook, lifestyle and legacy for the next generation.”
ASN's recruiting push aligns with a broader trend of advisors leaving wirehouses for independent platforms. For context, LPL Financial recently recruited a UBS veteran with $250 million, and Carson added a $1.1 billion Florida team from Osaic, underscoring the competitive landscape for talent.
